Adobe Analytics

Turn Data into Actionable Insights & Business Growth

understanding customer behaviours is a business practice; one can not overstate it. Adobe Analytics, a core solution of Adobe Experience Cloud, enables businesses to collect, analyze, and activate actionable customer data across multiple touchpoints.

At 18th DigiTech, we specialize in Adobe Analytics implementation, customization, and optimization, empowering businesses to unlock deep insights, enhance customer experiences, and drive data-driven decisions.

Our Expertise in Adobe Analytics

With years of experience in Adobe Experience Cloud solutions, we provide end-to-end Adobe Analytics services, from implementation to advanced data analysis and reporting.

Adobe Analytics Implementation & Setup

  • Full-scale Adobe Analytics integration with websites, mobile apps, and digital platforms.
  • Tag management & event tracking setup using Adobe Launch or Google Tag Manager (GTM).
  • Custom data layer configuration for accurate, structured data collection.

Data Strategy & Custom Tracking

  • Custom event tracking & data governance frameworks.
  • Advanced data layer modeling & variable mapping.
  • Multi-channel attribution setup for holistic insights.

Adobe Analytics Reporting & Dashboards

  • Custom dashboards & automated reporting for actionable insights.
  • AI-driven predictive analytics & anomaly detection.
  • Segmentation & cohort analysis to track user behavior trends.

Personalization & AI-Driven Analytics

  • Integration with Adobe Target for advanced A/B testing.
  • AI-powered insights with Adobe Sensei for smarter decision-making.
  • Predictive analytics & churn modeling to improve retention.

Adobe Analytics Audits & Performance Optimization

  • Data quality audits to ensure clean, reliable analytics.
  • Performance optimization for enhanced reporting accuracy.
  • Compliance & data privacy adherence (GDPR, CCPA, etc.).

Why Adobe Analytics? Key Features & Benefits

Adobe Analytics is a market-leading digital analytics platform that provides businesses with real-time insights and AI-powered decision-making capabilities.

Key Features of Adobe Analytics

  • Multi-Channel Data Collection – Track user interactions across web, mobile, and email.
  • AI-Powered Insights – Adobe Sensei AI detects trends, anomalies, and predictive opportunities.
  • Advanced Segmentation & Attribution – Analyze customer journeys, engagement patterns, and conversions.
  • Data Visualization – Custom dashboards and reports for instant data-driven decision-making.
  • Seamless Integration with Adobe Experience Cloud – Sync with Adobe Target, AEM, and Adobe Journey Optimizer for personalization.

Adobe Analytics Advantages: Business Outcomes You Can Expect

By leveraging Adobe Analytics, businesses can turn raw data into actionable insights that lead to enhanced marketing performance, better customer engagement, and increased revenue.

Key Business Outcomes

  • Boosted Marketing ROI – Optimize campaigns with AI-driven attribution models.
  • Better Customer Insights – Understand user behavior & preferences with advanced analytics.
  • Improved Customer Retention – Identify at-risk users & implement personalized re-engagement strategies.
  • Higher Conversion Rates – Enhance user journeys & reduce friction in the buying process.
  • Proactive Decision-Making – Use AI-powered insights to anticipate trends & customer needs.

Why Work with 18th DigiTech – Your Adobe Analytics Experts

At 18th DigiTech, we don’t just implement Adobe Analytics – we help you maximize its potential. Our team of Adobe-certified experts ensures that your data works for you, transforming insights into actionable strategies.

  • Adobe-Certified Experts with deep expertise in Adobe Experience Cloud & Analytics.
  • Tailored Data Strategies to align with your business goals.
  • Custom Dashboards & Automation for real-time insights & reporting.
  • Seamless Integration with Adobe Target, AEM, and other Martech tools.
  • Ongoing Support & Optimization to ensure continuous improvement.

Our Adobe Analytics Methodology

Our approach ensures a smooth and effective implementation of Adobe Analytics, tailored to your business needs.

Discovery & Strategy

  • Understand business goals & KPIs.
  • Identify key data sources & integration needs.

Adobe Analytics Setup & Implementation

  • Configure tracking, data layers, and custom variables.
  • Set up multi-channel event tracking.

Data Validation & Testing

  • Conduct end-to-end data validation & tag debugging.
  • Ensure data accuracy before deployment.

Dashboard & Insights Development

  • Build custom reports, dashboards & AI-driven insights.
  • Train internal teams on Adobe Workspace & reporting tools.

Continuous Optimization & Support

  • Ongoing audits, performance tuning & advanced personalization.
  • Ensure data privacy & compliance with evolving regulations.