eCommerce Blog - 18th DigiTech -
the blog

Our Musings – Everything about eCommerce

Updating You About the changes in the eCommerce world

Content operations workflow: brief to publish stages

Your Marketing Team Ships Content Like It’s 2015. Your Competitors Don’t.
AI agents discover products via API and eCommerce data.

AI Agents Are Your Next Biggest Traffic Source. Are You Discoverable to Them?
B2B eCommerce portal showing account-specific pricing

B2B Buyers Have B2C Expectations. Most B2B Sites Haven’t Noticed.
Post-purchase loyalty journey in eCommerce

Loyalty Is Won in the Post-Purchase Journey, Not the Marketing Campaign
Personalisation at Scale Using Customer Data

Personalisation at Scale Is a Data Problem, Not a Creative Problem.
eCommerce checkout page optimised for higher conversion

Your Checkout Isn’t Broken. It’s Just Boring.
Product detail page optimisation framework for eCommerce

The Product Detail Page Is the Most Underinvested Page in eCommerce
Email marketing metrics beyond open rate

Your Email Open Rate Is a Vanity Metric. Here’s What to Measure Instead.
First-party data building unified customer profile

The Brands Winning in 2025 Are Treating First-Party Data as a Product
Unified commerce framework connecting all retail channels

Omnichannel Is a Strategy, Not a Feature. Most Brands Are Still Building Features.