With the tech industry’s rapid growth, retailers have embraced custom mobile app development for their eCommerce businesses and websites. This move allows online stores to tap into the booming market of mobile retail apps. On average, people now spend more than 2 hours daily on their phones, engaging with various apps, including retail ones. Notably, eCommerce mobile apps rank among the top 4 most frequently used applications. In 2015, about 85% of consumers owned a mobile phone. In 2022 93% of users are using mobile devices for research and purchases.
Insights into Mobile App Downloads and Usage
As of 2017, the global count of mobile application downloads surpassed an impressive 178 billion. It will reach a staggering 242 billion by 2022. This surge highlights the need for mobile app development and design, forming a thriving market. Notably, the consumption of mobile apps is not the only thing increasing; app revenues are also soaring. In 2021 alone, mobile app revenue worldwide crossed the 133 billion USD mark.
This growth in demand has proven to be a boon for freelancers and software developers in the application development industry. The rapidly advancing technology and gadgets lead to a much-needed evolution for mobile app design and development. Through diverse methods and hands-on experience, many individuals have acquired the skills to create mobile apps, leading to a significant increase in the number of skilled mobile app developers available in the market.
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eCommerce and Need for a Mobile App
The modern century has witnessed electronic commerce booming, with giants like Amazon, eBay, and Walmart dominating the landscape. Retailers have jumped on the bandwagon by creating online stores and marketplaces, often complemented with a mobile eCommerce app. Businesses employ diverse marketing channels with the right strategies, aim to reach their target audience, drive new purchases, and ultimately boost sales and revenue.
Leading online shops and marketplaces take a meticulous approach to mobile app development, ensuring the best functionality and an intuitive user interface for a delightful user experience. This strategy fosters brand awareness and reputation, while the ultimate goal remains to expand their customer base and provide a personalized shopping experience for existing consumers.
Therefore, mobile app development services are in demand, and every business wants to cater to mobile apps for their online stores. Let’s check a few undeniable reasons to develop a mobile app for your online business.
Undeniable Reasons Compelling eCommerce Businesses to Develop a Mobile App
Expanding their reach and appealing to a broader audience is one reason businesses, especially eCommerce, delve into mobile app solutions. Investing in such ventures ensures enhanced customer engagement, improved user experience, and increased sales potential. Check a few more reasons for eCommerce to opt for a mobile app.
Shopping via Mobile App is Customer’s Preference
Mobile app marketing has emerged as a crucial business avenue, backed by compelling statistics about mobile usage and preferences. ThinkWithGoogle reveals that customers increasingly turn to their smartphones for product research before visiting physical stores, favoring the convenience of mobile shopping.
Through mobile commerce apps, shoppers enjoy easy access to product reviews and ratings, enriching their purchasing experience. This trend offers retailers valuable insights into consumer behavior and market trends, enabling them to refine their strategies and cater to the ever-evolving needs of their target audience. Therefore, hire a mobile app developer and give wings to your online store.
Device Features Boost User Experiences on Mobile App
Businesses forge stronger connections with customers, providing unparalleled support with mobile apps. Mobile devices are evolving with features like GPS, voice control, and push notifications to enhance the shopping experience for potential customers. Be it in fashion, beauty, cosmetics, and food eCommerce the mobile device features make it attractive for users. Today’s mobile devices are affordable and versatile, serving as personal assistants for daily activities. As modern consumers spend ample time on smartphones, having a mobile retail app presents a prime opportunity for retailers to capture attention and engage with their audience effectively. It’s a strategic move that offers both convenience and customer-centric experiences.
Easy Accessibility to Goods and Services
Mobile apps offer retailers a convenient window to showcase their products, enabling customers to transact with just a click or a swipe. The versatility of these apps extends to browsing, personalized recommendations, reviews, and streamlined checkout processes. With mobile eCommerce, shopping becomes hassle-free, providing customers with seamless access to a wide range of services, akin to browsing a physical store or shopping online through websites. It’s a powerful tool that enhances the shopping experience, benefiting retailers and consumers.
Improved Shopping Experience for Customers
Mobile eCommerce apps offer businesses a treasure trove of consumer data, including purchase history, location, and preferences. This valuable information allows retailers to analyze customer activities and deliver a personalized shopping experience. With suggested products matching preferences and access to reviews and ratings, these apps assist consumers in making informed choices. The result is an enhanced and more tailored shopping experience, allowing retailers to foster stronger connections with their customers and drive customer satisfaction.
Achieve Customer Loyalty with Mobile Apps
Mobile commerce software is a powerful platform for retailers to enhance customers’ shopping experiences. By getting access to product ratings and reviews, these apps help customers make informed purchase decisions. Additionally, retailers can leverage customer data, such as preferences, purchase history, and location, to personalize the shopping journey, tailoring purchase options to individual needs.
This personalization fosters increased customer loyalty, strengthening the bond between retailer and customer. Consequently, this leads to stronger customer-retailer relationships. Mobile apps impact the market dynamics, paving the way for sustained growth and success in the mobile eCommerce landscape.
Get a mobile app consultation for your online business and boost your online store with the right strategies.
Conclusion
The soaring demand for mobile apps has become a prime opportunity for retailers to expand and successfully market their businesses. Top eCommerce companies have already reaped significant returns from this trend. Interestingly, it’s not just limited to large corporations; even startups and established players in the business and marketing landscape can make their mark and capitalize on the immense potential of this booming industry. Mobile apps have leveled the playing field, opening doors for businesses of all sizes to thrive and flourish in this tech-driven era.
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